Whatever your website is, it is important to have a decent search engine optimization plan. You have to carefully take note of your SEO strategies, link building plans and other social promotions that you are about to do. Of course it still depends on your niche.

If you’re going to work on finance website optimization, you have to do a lot of research and keyword analysis since it is a broad topic. The same holds true if it is about dating and relationships. Dating can be about online dating or local dating. But it can be a combination of both which may focus on local keywords such as Bath dating, Wakefield dating, Oxford dating and many more.

Google keeps changing its algorithm so it is important to be updated. Subscribing to top SEO websites would be a great help since they were able to explain what is really going on online and it can simplify the technical terms. What you can do during those time is to focus on the content of your website. On your dating website, publish articles about popular dating places, helpful dating tips, and how to enjoy evening dates or something like that. As for finance, there are plenty of topics to write about. It can be about the stock market, Forex, latest business news, credit cards and loans and a lot more.

You can do some personal optimization for your website but if we are talking about big campaing here, then you can hire some SEO company to help you with this.

Part 1: Link Building, Article Marketing
Part 2: Social Media, Content Marketing

Utilizing the power of social media is also another alternative. Since Google is now including links from social media, this can be used to your advantage. The best way to use this is by creating a viral content. Just answer this question “If you stumble upon this online, would you share it on facebook or twitter?” If you can answer this question then you can create a content that has the potential to become viral.

Google is also more inclined to index newer contents than old ones since most people these days are more concern about the latest news or information. This means that you have to make sure that you have updated content waiting to be indexed by Google. Otherwise, you will be left behind. You should also make sure to update old articles in case you stumble upon up to date news.

And perhaps one of the most important trends that you have to keep in mind: Google prefers longer, relevant posts than shorter nonsensical ones. Make sure that you write comprehensive posts. This also increases the authority of the website provided that the post contains valuable information. Though these factors may change in a span of a month or even a week, as of now, Google is programmed to look into these dynamic factors.

Part 1: Link Building, Article Marketing

When you are working towards driving traffic towards your website then you should learn to utilize SEO. SEO or Search Engine Optimization is all about figuring out the best keywords to insert in your content which at the same time, people who use the search engine are often typing. Remember, whenever people type something that your website’s content has, the search engine results page will show your website. However, achieving this is not an easy task. Since the trend in search engine optimization varies every now and then, you have to be updated most of the time. By utilizing the internet, you will eventually catch on as long as you do it right.

As of the present, there are a couple of things that you have to keep in mind as you work towards your SEO campaign. The first is knowing how important the title tags and headings of your website. When you are defining a subject, it should be accurate. Avoid vague and broad titles. It should hit the bull’s eye. You should always consider what words are often sought for in search engines while at the same time, considering the relevance of the title to what these people are looking for.

Article marketing is also a strategy that you should develop if you wish to be on top of the SEO strategy. However, due to the negative impact Google’s Panda update causing, article marketing seems to lose its value. Even article marketing sites like Ezinearticles, Squidoo, Hubpages and the like are greatly affected. There is nothing wrong implementing this strategy but do not rely on it too much since it no longer has the same advantage it has before the update.

*Watch out for the second part of this article…

Search engine optimization is not only shown through content. When you are making websites, the codes should also be SEO-friendly. Here are some tips to score SEO-friendly points for your layout:

1. Make your site navigation HTML based and highly accessible.
2. Stay away from misleading images, instead, optimized the keywords on your menu.
3. Use sitemap for easier navigation.
4. Avoid to deep links. Everything should be accessible in lesser clicks.
5. Make your header clear with the best screen resolution.
6. Add Categories widget on your side bar.
7. Add Tags widget on your side bar.
8. Highlight your best posts on the top most of the page or side bar. Using featured posts plugins or add-ons will really be helpful.
9. Avoid too much clutter on the back end. It also translates to confusing codes for the bots.
10. Always keep a clean but powerful layout.

According to Google Official Blog, they are continuing with the off-season spring cleanup. Among the Google products that won’t be supported anymore are:

1. Google Bookmarks Lists

2. Google Friend Connect

3. Google Gears

4. Google Search Timeline

5. Google Wave

6. Knol

7. Renewable Energy Cheaper than Coal (RE<C)

The goal is to make everything simpler so they are ending the services for the above mentioned products. Of the 7 listed, Google Friend Connect will surely have the greatest impact to bloggers and webmasters.

Google To Shutdown A Number of Products Including Google Friend Connect

GFC has been part of most websites to keep the connection between people. Maybe, it is about time to give up GFC and connect with people through Google+.

Google+ was released six months ago and within that short span of time, it is already being used to measure sites ranking. It is being compared agains Facebook and Twitter but the +1 button has an edge, each plus one is good for rankings in Google search. Without doubt, Google+ is a major player in the field of social media.

Are you wondering if there are connections between google plus and search rankings? Here is a statement from Human Business Works President Chris Brogan during the BlogWorld Expo in L.A:

Google doesn’t index all of Facebook right now. It’s a lost cause for SEO, they’re also no longer indexing Twitter. Google does index anything publicly for Google+

Google has such advantages, I don’t see how they can’t be a success with Google+ … I’m amazed that people are so skeptical, especially those in the tech press.

With this, isn’t it about time to install Google+ plugin in your blogs?

With continuous changes in Google’s search engine, SEO experts and webmasters have to deal with it. The new aspects of SEO can make or break their online business. Panda update and Google + will definitely play very important in recognizing your online presence.

Up!

Google Panda is screening every site and ranking them according to quality. The target are low-quality sites aimed to catch search engine but has poor content. Link farms, spun content, MFAs (made for adsense) and web scrapers are just some of them. Currently, some sites that are being hit by this update are eHow, Hubpages and Squidoo.

The release of Google+ does not aim to compete with Facebook. It is just another social networking site that can help users extend their networks. Online marketers can take advantage of its multiple features. The plus 1 button somehow acts as search engine scale. Aside from search bots, user can actually decide if the content is helpful and makes sense.

These changes do not nullify the importance of keywords. Hence, your SEO practices must remain intact when optimizing web pages. Keywords are still relevant when doing online searches only that it is no longer the sole determining factors when showing the search results.

With Google Panda, there has been lots of changes with SEO practices. But it shouldn’t affect your link building techniques. Panda Update is more on catching content farms and penalizing low-quality sites. To avoid false positive, one good move is to produce quality posts and build links. Every backlink to your site is counted by Google as a vote for your site which translates to your credibility. Now, here is your chance to build links as quickly and safely as possible. BC Bloggers is open for link exchange to all interested bloggers and webmasters. Follow the steps below to get started:

1. Create a blog post about this link exchange program with a link back to www.mommydiary.net, the website that pioneered BC Bloggers group. Share your blog post on Facebook, Twitter and other bookmarking sites. The more participants, the more links you will get!

2. Add the BC Bloggers badge in your sidebar.

3. Add a page in your blog that will contain all of the BC Bloggers links. Make sure that this page is easy to see so that all BC Bloggers members can quickly check their links.

4. Fill up the submission form here.

Link collection will end on October 15, 2011.

It has been a long-time debate whether a search engine results page is related in a website’s page rank. Some say that you do not need to have any high page rank to have your website appear on the first page of a search engine while some say otherwise. Though it is true that some websites without any page rank can potentially rank on the first page of a search results, it does not mean that you can neglect your site’s page rank.

Page rank or PR as most webmasters refer it to, is defined as the method a search engine evaluates a particular website. Search engines assess a website’s page rank through the quality of its content if it contains important and relevant information or if it has links connecting to reputable websites as well. These links serves as acknowledgement of the websites associated with it which is also a vital factor when a search engine does the math for a website’s page rank.

Be the first one to appear in search engine result pages!

A website having a high page rank will definitely be ranked in the top ten search engine results page. However, even if a website does not have any page rank but its content has quality, then the search engines will still index it in its database and can potentially rank high in the first few page of a search engine results page. The main idea here is that by creating a website with good content and establishing links with reputable websites, it will help increase your website’s page rank. It will eventually increase traffic to your website in the long run. By having a high page rank, it will likely list your website on the first page of a search engine where most search engine users are directed to after they key in their keyword.

Last week, Google confirmed that there has been a Panda update as part of their commitment to giving out high-quality sites to Google users. This means that there has been consistent changes with the algorithm that goes with every Google search. It is also said that there will be roughly 500 changes in the ranking algorithm every year.

With these changes, reports saying that their sites have been hit also showed up. But Google’s target are actually blog scrapers and not legitimate websites. While there has been continuous tweaking in the algorithm, for sure there will be issues as the testing goes on.

How could Google Panda affect SEO? It simply means that webmasters must be updated to cope up with the changes. Old SEO practices may not work now so it is wise to invest in new search engine optimization strategies.