With so many social networking websites, business owners who have ventured over the Internet would not have an excuse to advertise. Internet marketing has been prevalent not only to small-scale businesses but also to big enterprises. This age has been dependent to technology and mobility, so internet marketing is a must for these companies. Here are some of the social networking websites, and how online marketing can benefit using photo advertisements:
Pictures posted in timelines have to be eye-catching when Facebook users view their homepage. They may have befriended so many account users in Facebook that an online marketing strategy using photos might just slip from targeted market’s attention. For business owners to do this, they must be visually appealing especially when they post pictures of products and services.
Photos and videos posted in Facebook can be shared over and over again. The more interesting and likeable a photo or video is, the more it will be posted in anyone’s timeline for other users to check out. Business Facebook account owners can also ask their friends to comment on photos and videos to increase engagement and online visibility. Whenever possible, they can also try incorporating their services and products if it is a holiday. They can also be visible when a happening strikes that could cause alertness like natural disasters, the elections or worldwide celebrations about raising awareness to the public.
Twitter has been gaining more and more popularity as its users can upload and retweet pictures using different forms of applications for photos like Instagram, Lockerz website and many other bite-sized images. These forms of images, especially bite-sized images are very engaging as they are very easy to share. They can also contain a short quote together with the image that makes it more interesting.
Twitter account owners can also post memes or pictures that would most likely be accompanied by a statement. These pictures would say it all, so make sure that photos in the meme would be compelling enough for users to retweet these over and over again. It will also be a way for users to save it in their Favorites, and because they had a good time looking at it, they might just retweet it all over again. Nothing beats an endorsement done by the public when they remember being inspired or having a good laugh at it.
Pinterest is a website that allows users to pin and re-pin photos of shared interest in their online board. If business owners are going to use this website as means for marketing, it is best to come up with detailed photos of products or services as users sort out their searches to find what they are looking for. It can be for personal use or business as well, so either of these two will benefit business account owners when they pin pictures accordingly.
Infographics can also work for a business owner’s advantage as it details plans or concepts in a graphic form. Bloggers and other social networking sites can make use of the URL to share or re-pin the image or Infographic without fearing that the company logo or originating website will not be embedded within the photo. It will always take back viewers to the owner’s website.