Whatever your website is, it is important to have a decent search engine optimization plan. You have to carefully take note of your SEO strategies, link building plans and other social promotions that you are about to do. Of course it still depends on your niche.

If you’re going to work on finance website optimization, you have to do a lot of research and keyword analysis since it is a broad topic. The same holds true if it is about dating and relationships. Dating can be about online dating or local dating. But it can be a combination of both which may focus on local keywords such as Bath dating, Wakefield dating, Oxford dating and many more.

Google keeps changing its algorithm so it is important to be updated. Subscribing to top SEO websites would be a great help since they were able to explain what is really going on online and it can simplify the technical terms. What you can do during those time is to focus on the content of your website. On your dating website, publish articles about popular dating places, helpful dating tips, and how to enjoy evening dates or something like that. As for finance, there are plenty of topics to write about. It can be about the stock market, Forex, latest business news, credit cards and loans and a lot more.

You can do some personal optimization for your website but if we are talking about big campaing here, then you can hire some SEO company to help you with this.

Part 1: Link Building, Article Marketing
Part 2: Social Media, Content Marketing

Utilizing the power of social media is also another alternative. Since Google is now including links from social media, this can be used to your advantage. The best way to use this is by creating a viral content. Just answer this question “If you stumble upon this online, would you share it on facebook or twitter?” If you can answer this question then you can create a content that has the potential to become viral.

Google is also more inclined to index newer contents than old ones since most people these days are more concern about the latest news or information. This means that you have to make sure that you have updated content waiting to be indexed by Google. Otherwise, you will be left behind. You should also make sure to update old articles in case you stumble upon up to date news.

And perhaps one of the most important trends that you have to keep in mind: Google prefers longer, relevant posts than shorter nonsensical ones. Make sure that you write comprehensive posts. This also increases the authority of the website provided that the post contains valuable information. Though these factors may change in a span of a month or even a week, as of now, Google is programmed to look into these dynamic factors.

Part 1: Link Building, Article Marketing

When you are working towards driving traffic towards your website then you should learn to utilize SEO. SEO or Search Engine Optimization is all about figuring out the best keywords to insert in your content which at the same time, people who use the search engine are often typing. Remember, whenever people type something that your website’s content has, the search engine results page will show your website. However, achieving this is not an easy task. Since the trend in search engine optimization varies every now and then, you have to be updated most of the time. By utilizing the internet, you will eventually catch on as long as you do it right.

As of the present, there are a couple of things that you have to keep in mind as you work towards your SEO campaign. The first is knowing how important the title tags and headings of your website. When you are defining a subject, it should be accurate. Avoid vague and broad titles. It should hit the bull’s eye. You should always consider what words are often sought for in search engines while at the same time, considering the relevance of the title to what these people are looking for.

Article marketing is also a strategy that you should develop if you wish to be on top of the SEO strategy. However, due to the negative impact Google’s Panda update causing, article marketing seems to lose its value. Even article marketing sites like Ezinearticles, Squidoo, Hubpages and the like are greatly affected. There is nothing wrong implementing this strategy but do not rely on it too much since it no longer has the same advantage it has before the update.

*Watch out for the second part of this article…

With Google Panda, there has been lots of changes with SEO practices. But it shouldn’t affect your link building techniques. Panda Update is more on catching content farms and penalizing low-quality sites. To avoid false positive, one good move is to produce quality posts and build links. Every backlink to your site is counted by Google as a vote for your site which translates to your credibility. Now, here is your chance to build links as quickly and safely as possible. BC Bloggers is open for link exchange to all interested bloggers and webmasters. Follow the steps below to get started:

1. Create a blog post about this link exchange program with a link back to www.mommydiary.net, the website that pioneered BC Bloggers group. Share your blog post on Facebook, Twitter and other bookmarking sites. The more participants, the more links you will get!

2. Add the BC Bloggers badge in your sidebar.

3. Add a page in your blog that will contain all of the BC Bloggers links. Make sure that this page is easy to see so that all BC Bloggers members can quickly check their links.

4. Fill up the submission form here.

Link collection will end on October 15, 2011.