Part 1: Link Building, Article Marketing
Part 2: Social Media, Content Marketing
Utilizing the power of social media is also another alternative. Since Google is now including links from social media, this can be used to your advantage. The best way to use this is by creating a viral content. Just answer this question “If you stumble upon this online, would you share it on facebook or twitter?” If you can answer this question then you can create a content that has the potential to become viral.
Google is also more inclined to index newer contents than old ones since most people these days are more concern about the latest news or information. This means that you have to make sure that you have updated content waiting to be indexed by Google. Otherwise, you will be left behind. You should also make sure to update old articles in case you stumble upon up to date news.
And perhaps one of the most important trends that you have to keep in mind: Google prefers longer, relevant posts than shorter nonsensical ones. Make sure that you write comprehensive posts. This also increases the authority of the website provided that the post contains valuable information. Though these factors may change in a span of a month or even a week, as of now, Google is programmed to look into these dynamic factors.