Part 1: Link Building, Article Marketing
When you are working towards driving traffic towards your website then you should learn to utilize SEO. SEO or Search Engine Optimization is all about figuring out the best keywords to insert in your content which at the same time, people who use the search engine are often typing. Remember, whenever people type something that your website’s content has, the search engine results page will show your website. However, achieving this is not an easy task. Since the trend in search engine optimization varies every now and then, you have to be updated most of the time. By utilizing the internet, you will eventually catch on as long as you do it right.
As of the present, there are a couple of things that you have to keep in mind as you work towards your SEO campaign. The first is knowing how important the title tags and headings of your website. When you are defining a subject, it should be accurate. Avoid vague and broad titles. It should hit the bull’s eye. You should always consider what words are often sought for in search engines while at the same time, considering the relevance of the title to what these people are looking for.
Article marketing is also a strategy that you should develop if you wish to be on top of the SEO strategy. However, due to the negative impact Google’s Panda update causing, article marketing seems to lose its value. Even article marketing sites like Ezinearticles, Squidoo, Hubpages and the like are greatly affected. There is nothing wrong implementing this strategy but do not rely on it too much since it no longer has the same advantage it has before the update.
*Watch out for the second part of this article…