So here’s the continuation of the last post about SEO Tips and Tricks for Small Business.
Learn how demand, relevance and authority can make your search engine optimization campaign successful.
The first would be demand. Demand basically means the frequency of a particular word being used by search engine users to look up websites online. The more often a particular is used, the more competitive and advisable it is for you to include it in your website’s content. By making a thorough research online, you can find out what keywords are usually used by people as of the present. In this way, you will then be able to use these same keywords and incorporate them in your website’s content in some way.
The second factor that you have to consider is relevance. You cannot just simply insert keywords in your website just because it is used by everyone on the planet. You have to at least make it relevant to your website content. Furthermore, if you overuse a certain keyword, the search engines may consider your site as a form of spam and you may risk your site not being indexed. The title tag, body copy, headers one and two and meta description are a few things that you can use to incorporate your keywords.
The third important factor would be authority. Authority means getting backlinks to your websites through other websites. You can write articles and submit them in relevant directories which may include back links to your site. You can also use social networking sites including back links to your site. Knowing how you can effectively utilize these three vital concepts is a great start in endorsing your business.